Blog | MustardSeed PMO

Using Smartsheet for Proofing Creative Assets in the Life Sciences Industry

Written by Stephen Mertens | Nov 11, 2024 8:32:06 PM

In the life sciences industry, design teams often handle a variety of projects, producing marketing materials, product packaging, instructional guides, and regulatory documents. One of the key challenges faced by design teams is the need to gather feedback on creative assets and ensure seamless integration with stakeholders until final approval is achieved. Smartsheet, a powerful work execution platform, offers a robust solution to streamline this process, ensuring that projects stay on track while meeting stringent compliance requirements.  

What is Smartsheet? 

Smartsheet is a versatile platform that enables teams to plan, track, automate, and report on work, providing a collaborative environment that enhances productivity and efficiency. It combines the familiar interface of a spreadsheet with advanced project management capabilities, making it an ideal tool for managing creative projects in the life sciences sector. If you’re interested in learning more about Smartsheet, our Seeds for Thought column published another great article with a thorough platform overview.

Understanding Proofing in Smartsheet 

Proofing in Smartsheet refers to the process of reviewing, providing feedback, and approving creative assets within the platform. It is a structured and collaborative method that helps design teams manage the entire lifecycle of creative assets, from initial drafts to final approvals. Proofing in Smartsheet streamlines communication, ensures accountability, and enhances transparency, making it an essential feature for design teams working in regulated industries like life sciences. 

Key Features of Smartsheet Proofing and How to Use Them 

1. Secure, Centralized Review Platform: Smartsheet provides a centralized workspace where all project-related information, including creative assets, requirements, deadlines, and feedback, can be stored and managed. This ensures all team members and stakeholders have access to the latest versions of each asset, eliminating confusion and maintaining consistency throughout the project. In industries with strict security requirements, such as life sciences, Smartsheet offers robust secure sharing and permissions features. Teams can control access to specific sheets and assets, ensuring sensitive information is protected and that confidentiality and compliance with industry regulations are upheld throughout the review and approval process. 

2. Collaborative Feedback and Annotation: Smartsheet’s proofing feature enables stakeholders to review creative assets and leave detailed comments or annotations directly on the file. These annotations can be pinned to specific areas, allowing reviewers to provide contextual feedback highlighting particular sections of the design. Reviewers can also respond to each other’s comments, fostering a collaborative environment where ideas are discussed and refined in real time. This feedback loop is tracked within the platform, ensuring all communication remains centralized, reducing the risk of miscommunication or lost feedback. Additionally, Smartsheet allows for multiple rounds of review, with each version of the asset retaining its feedback history, enabling teams to track how the asset evolves through revisions and ensuring everyone remains aligned on the project’s direction. 

3. Version Control: In industries like life sciences, where precision and accuracy are paramount, maintaining a clear history of changes is critical. Smartsheet’s version control feature allows teams to upload new versions of creative assets while keeping older versions accessible in view-only mode. This prevents any confusion, ensuring that no one accidentally reviews or provides feedback on an outdated version. The platform defaults to the latest version of the asset, but all previous versions are stored with their corresponding feedback, making it easy to track the asset’s development over time. This structured versioning process provides a clear audit trail of changes, which is especially valuable in industries that require strict regulatory compliance. Additionally, Smartsheet’s interface highlights when new versions are available, ensuring that all stakeholders are always aligned with the most current iteration of the project. 

4. Automated Approval Workflows: Smartsheet allows teams to streamline their approval processes by setting up automated workflows that notify stakeholders when an asset is ready for review. These automated notifications can be customized to trigger based on deadlines, project phases, or asset readiness. Stakeholders can then provide feedback or approve the asset directly through the platform. The entire approval process is tracked in real-time, creating a clear audit trail that ensures accountability and transparency. This automation not only speeds up the review process but also reduces the likelihood of missed approvals or bottlenecks by keeping all stakeholders in the loop, making the workflow both traceable and efficient. 

5. Tracking, Reporting, and Managing Deadlines: Smartsheet’s proofing feature includes detailed tracking and reporting tools that help design teams monitor the status of each asset through the review process. Teams can track which stakeholders have provided feedback or approvals, identify delays, and confirm where bottlenecks are occurring in real time. Smartsheet also allows teams to set deadlines for reviews, ensuring that all assets are approved on time. Customizable dashboards and reports give a clear view of the entire proofing workflow, which is essential for meeting strict deadlines in regulated industries like life sciences. 

6. Integration with Other Tools: Smartsheet’s integration with Adobe Creative Cloud allows design teams to streamline their workflows by managing and sharing creative assets directly within Adobe applications like Photoshop, Illustrator, InDesign, and XD. This integration eliminates the need for designers to switch between platforms, enabling them to upload files, request feedback, and track approvals without leaving their Adobe environment. Project managers can monitor content production in Smartsheet, while stakeholders provide real-time, annotated feedback on proofs. By centralizing creative and project management processes, this integration improves collaboration and speeds up production​. 

Conclusion 

In the life sciences industry, the proofing of creative assets is a critical process that requires precision, collaboration, and compliance. Smartsheet provides a comprehensive solution that streamlines this process, enabling design teams to gather feedback efficiently, integrate with stakeholders seamlessly, and ensure that all creative assets meet the highest standards. By leveraging the capabilities of Smartsheet, design teams can enhance productivity, improve collaboration, and deliver exceptional results. 

Implementing Smartsheet for proofing creative assets not only simplifies the workflow but also provides the necessary tools to navigate the complexities of the life sciences industry. With its centralized workspace, collaborative feedback features, automated workflows, and robust integration capabilities, Smartsheet is the ideal platform for managing the proofing process from start to finish. 

For more detailed information on using Smartsheet for proofing, you can visit the Smartsheet Proofing Learning Track.