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The Critical Role of Sponsor Escalation in Project Management Success

Read Time 4 mins | Written by: Emily Tremblay, PMP, PMI-ACP

Meet Sarah, an experienced project manager (PM) at a thriving biotech company. Her current project, a groundbreaking biotech development initiative, promises to revolutionize the way users interact with their devices. The stakes are high, and so are the expectations. As the project progresses, Sarah encounters numerous challenges—some anticipated, others not. She deftly maneuvers through initial hurdles, leveraging her team’s strengths and her own expertise. But soon, Sarah faces obstacles that threaten to derail the project entirely. 

 
 

Sarah is experiencing something familiar to PMs across the globe, regardless of industry. Project management is a complex and demanding field, where each day brings unique challenges and unforeseen obstacles. The PM is at the forefront, responsible for guiding the team to achieve its goals. However, even the most skilled PM requires support when facing particularly tricky situations. This is where the role of the project sponsor becomes vital, providing the much-needed escalation support to ensure the project stays on track. The scenario presented in this article illustrates how this important sponsor-PM relationship and escalation pathway might look in practice. Read on to see how Sarah navigates this situation. 

One of the major obstacles Sarah is facing comes in the form of a critical third-party vendor failing to deliver key components on time. Sarah’s attempts to resolve the issue directly with the vendor hit a wall. The delays start to ripple through the project timeline, causing cascading effects that jeopardize the overall schedule. Recognizing that the situation is beyond her immediate control, Sarah knows it’s time to escalate the issue to her project sponsor, Mark. 

Mark, a senior executive with a wealth of experience and a deep understanding of the project’s strategic importance, is pivotal in the escalation process. When Sarah brings the issue to his attention, she doesn’t just present the problem — she provides a thorough analysis summarizing both the issue and its impact on the project’s timeline, budget, and objectives, as well as the steps she has already taken to mitigate the issue. This clear, detailed communication is crucial, enabling Mark to grasp the gravity of the situation quickly. 

With his higher-level authority and broader network, Mark steps in to address the vendor issue. He leverages his executive influence to expedite a resolution, making it clear that the vendor’s performance is critical to a major strategic initiative. Mark’s involvement underscores the importance of the project and the necessity for the vendor to adhere to their commitments. Within days, the vendor escalates the issue within their own organization, reallocates resources, and gets back on track, mitigating further delays. 

This scenario exemplifies the essential dynamic between a project manager and their sponsor. A PM, like Sarah, must be adept at recognizing when an issue requires escalation and confident in seeking support. This involves not only identifying the problem but also articulating it effectively and proposing potential solutions or next steps. 

A project sponsor, like Mark, on the other hand, must be accessible, responsive, and proactive in providing the necessary support. This includes using their influence and authority to remove obstacles, securing additional resources if needed, and offering strategic guidance. Mark’s intervention demonstrates how critical issues, when escalated appropriately, can be resolved swiftly, ensuring the project stays on course. 

Throughout this collaborative effort, the PM and sponsor form a powerful alliance. The sponsor’s support empowers the PM to navigate even the most formidable challenges, fostering an environment where projects can thrive despite uncertainties. Sarah’s project ultimately succeeds, delivering innovative software that sets new industry standards—all thanks to the thoughtful escalation from Sarah and seamless support from her sponsor, Mark. 

In the world of project management, the importance of escalation support cannot be overstated. Escalation, and proper escalation support, is the safety net that catches projects before they fall into irreparable disarray. With the unwavering support of a committed sponsor, project managers can steer their projects to success, no matter the obstacles they face. 

 

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Emily Tremblay, PMP, PMI-ACP

Emily Tremblay is a Senior Project Manager with a strong foundation in leading projects within large, complex organizations. She has a proven ability to create and manage new projects from inception to completion, aligning them with strategic goals. Emily excels in supply chain management and project delivery within the pharmaceutical and technology sectors, where her attention to detail and proactive management have consistently driven project success.